The Essential Guide to Black Friday's Beauty and Wellness Deals, All Cyber Week Long

The phrase Cyber Week means different things to different people. Some, with a laser-sharp eye for deals, have earmarked the Black Friday and Cyber Monday sales that will net them the Dyson vacuum cleaner or LED face mask of their dreams. To others, the shopping bonanza is reason to run far, far away from any store or computer—too much of a good thing, no thanks. To both camps, I promise: This story is for you! A quick scroll through the worthwhile promotions collected here will cost little in time but offer much by way of potential problem-solvers. (Problems of the lowercase-P variety; consider donating to worthwhile nonprofits, such as the maternal-health organization Every Mother Counts, for the capital-P ones.)

Fellow allergy sufferers will find handsome air purifiers from Molekule—wise investments as the season’s viruses and dust bunnies float around. There is seriously good winter skin care from Augustinus Bader, Tatcha, and Tata Harper. For chapped lips that also want a slick of color, Glossier’s Ultralip provides, while Tower 28’s cream blush is a favorite pick-me-up for cheeks. You can stay warm with an infrared mat from HigherDose or a sleek GHD hair dryer; on the side of cool, leafy salads, there are discounted meal plans from Sakara, which serve as a treat to self during the holiday rush. You’ll also find Maude here, the sexual-wellness brand known for its understatedly elegant vibrators. As its co-creative director Dakota Johnson quipped by phone last year when the company’s anal plug launched, “Cone is a really good stocking stuffer!” So too is the new Spot, which targets internal pleasure points thought to be elusive. 

Consider this roundup a way to ride above the Cyber Week mayhem—dipping in only where it’s pleasing. (Note: Prices here are typically pre-discount, as many of the sales depend on total spend.) It might help jumpstart your holiday shopping, as well as your self-care strategies for the new-and-improved year ahead.

Tata Harper 

An early innovator in the world of elevated, natural skin care, Tata Harper is known for high-tech formulas with a plant-powered approach. From November 21 through 23, orders over $100 earn a 25% discount; from November 24 through 29, there’s a blanket 25% off across the site. And if you spend $300, there are perks: a bonus Clean Dream Team kit is yours until November 26 (code: TATA300), and starting November 27, you get Tata’s Daily Essentials (300GIFT). The newcomer Superkind Refining Cleanser is one product to add to cart. It serves up light-handed exfoliation with the help of finely milled rice powder and cranberry enzymes. The limited-edition Calendula body oil bottles up summertime nourishment for winter skin, while the Nette collaboration candle is a forest-bathing shortcut.

Tata Harper Superkind Refining Cleanser

Tata Harper x Nette Into the Forest Candle


The retailer, known for its mix of in-demand fashion labels, is equally clued in with its beauty edit, overseen by Autumne West. This year’s Cyber Week promotions got an early jump, with 20% off most Drybar tools, along with a 25% discount for NuFace’s cult microcurrent devices through Cyber Monday. There is makeup galore, from YSL lipsticks to brow essentials by Kosas. And the skin-care offerings run deep, with 50% off select Kiehl’s products and 25% off for all Mario Badescu (a Martha Stewart favorite). Plus, a 25% discount on Augustinus Bader means a Rich Cream in every mother’s stocking.  

NuFace Trinity Facial Toning Device

Augustinus Bader The Rich Cream

Tower 28

Named after a Santa Monica lifeguard tower, this California beauty brand is known for its sunny colors and graphics, but an underlying commitment to clean, non-irritating ingredients has cemented its fan base. (Founder Amy Liu brings along her own experience with sensitive skin, which is why it’s the first makeup line to follow the National Eczema Association’s ingredient guidelines.) From Thanksgiving Day through Cyber Monday, there’s a 20% deal on orders up to $49, with 28% off orders over $50. The BeachPlease cream blush is worth ordering in a handful of colors (truly a gem), and the new mascara—featherlight and buildable—is already a standout.

Tower 28 BeachPlease in After Hours

Tower 28 MakeWaves Mascara


Everything at this New York beauty and wellness destination, from the skin-care curation to the transporting facials, is the product of rigorous consideration. That makes this week’s promotion—a first-ever 25% off nearly everything—particularly welcome news. Now is the time to try Stripes, the new line from Onda partner Naomi Watts geared toward (peri)menopausal women, which includes this ultra-hydrating facial serum. Also under Naomi’s Picks: Priori’s lightweight LED mask, with 5% of sales benefitting One Simple Wish’s support for children in need.

Stripes The Power Move Ectoine Hydrating & Plumping Facial Serum

Priori Skincare Unveiled LED Mask

Soft Services

Leave it to this body-care startup to find a handsome, efficacious way to treat the less glamorous concerns, from bacne to flaky skin. This week’s deals (the kickoff date is to be announced, with promotions ending November 27) serve up a sitewide discount. Orders below $50 save 5%; the next tier, up to $99, saves 10%; the $100-149 tier earns 15% off; and orders above $150 enjoy a blanket 20% off. The brand’s buzzed-about Buffing Bar now comes in a limited-edition New Spice scent—perfect for dads who tend toward a certain classic aftershave. (The Soap Home makes a good resting place for it.) And the Carea Cream, with a healing dose of urea, is an every-day-post-shower winner, good for easing winter dryness as well as keratosis pilaris.

Soft Services Buffing Bars in New Spice

Soft Services Carea Cream


This forward-thinking sexual-wellness brand, led by founder Éva Goicochea and co-creative director Dakota Johnson, abides by the idea that understated aesthetics belong in this arena. For its sophomore Black Friday sale—spanning Thursday, November 24 and Friday, November 25—the brand is offering a 20% discount on orders exceeding $80. (The code is BFCM2022.) Maude’s duo of vibrators (the original flutter-tip Vibe and the egg-shaped Drop) is a good place to start. Spot, a newcomer designed for targeted internal use, is another contender. On Saturday and Sunday, the line’s bath soaks and massage candles get the spotlight, with 15% off the Tubkit and Burn Trio sets (BATHANDBURN15). Cyber Monday brings a 15% discount on orders over $60 (CYBERMONDAY15). And on Giving Tuesday, each purchase of the Dakota-tested Sex Ed For All hat supports SIECUS’s work around sex education legislation.

Maude Vibe + Drop Vibrator Set

Maude Spot Internal Vibrator

Bathing Culture

This San Francisco brand brings sunny vibes to the bathroom, with environmentally friendly shower goods wrapped in its colorful aesthetic. From November 22 through 28, there is a 20% discount across the site. It’s an excellent time to snag a gallon-size bottle of the organic Mind and Body Wash (to refill Bathing Culture’s groovy glass bottle), as well as the newly launched shampoo and conditioner, with a scent inspired by brisk ocean and shoreline landscapes. If you shop on Giving Tuesday, 50% of proceeds will benefit DigDeep, the Navajo Water Project’s fundraising effort to help Americans get access to the ultimate bathing essential. 

Bathing Culture Mind and Body Wash One Gallon Refill

Bathing Culture Kelp Forest Shampoo and Good Seed Conditioner

Violet Grey

A favorite of Hollywood insiders, this beauty destination delivers red-carpet essentials to your doorstep. Beginning November 25 through November 28, you’ll find an array of promotions, with 25% off most everything, including Tom Ford fragrances, holiday makeup by Sisley and Kjaer Weis, and Act+Acre’s scalp-friendly hair care. Certain brands are excluded (Dyson, Chanel, and others), but you’ll hardly notice their absence. This is your chance to try (or rebuy) U Beauty’s Barrier Bioactive Treatment, which offers nighttime protection for moisture-sapped skin. And for those hearing the siren call of aughts-era straightened hair, this T3 flat iron—designed to preserve healthy strands—gets the job done.

U Beauty The Barrier Bioactive Treatment

T3 Lucea ID 1-Inch Smart Flat Iron

Pat McGrath Labs

Known as Mother across the fashion industry—with a surprise cameo in Taylor Swift’s “Bejeweled” video—makeup artist Pat McGrath turns up the dial for the biggest shopping event of the year. Through December 4, there’s a 30% discount for purchases over $50; 35% off for orders over $150; and 40% off for $250. Plus, you’ll find deals on runway-tested mascara and lip products. This is the opportunity to usher in a renewed sense of glamour: with the latest MTHRSHP eye palette, or this year’s entry into skin care, her rose-boosted essence Divine Skin. 

Pat McGrath Labs MTHRSHP Mega: Celestial Nirvana

Pat McGrath Labs Divine Skin: Rose 001 The Essence

Standard Dose

Taking an inside-and-out approach to well-being, Standard Dose offers up natural body care, adaptogenic herbs, and a thoughtful curation of CBD products. There’s a tiered sale in place through November 23: 10% off any purchase; 15% off $100; and 20% off $200. Beginning Black Friday through Cyber Monday, there’s a full 25% off sitewide, no promo code necessary. This handsome Fellow electric kettle is every bit a wellness accessory in my book, paving the way for cups of good-for-you tea. (Naturopathic doctor Maria Geyman’s line, Masha Tea, is a favorite.) Also worth the splurge is Costa Brazil’s Aroma, an ode to the Amazon by way of resinous, woody notes softened with white flora.

Fellow Stagg EKG Electric Kettle

Costa Brazil Aroma Eau de Parfum

Ami Colé

Harlem-based founder Diarrha N’Diaye-Mbaye tapped her own Senegalese-American background as inspiration for Ami Colé, her clean makeup brand designed with women of color in mind. (The name is an homage to her mother.) Through November 28, there’s a 20% discount across the site, with the code HOLIDAY. The Light-Catching highlighter—its universal shade appropriately called Glaze—brings a dewy glint to winter complexions; the concealer, which launched earlier this year, is another effortless essential. 

Ami Colé Light-Catching Highlighter

Ami Colé Skin-Enhancing Concealer


This line of home goods approaches the cozy side of wellness, by way of minimalist essentials to accompany bath time and sleep. From noon on November 21 through Cyber Monday, there’s a 20% discount across the site and in-store, including the brand’s clean-lined furniture. It’s an occasion to spring for a set of quick-drying waffle towels and a hand-knit bath mat; fresh linen sheets in Fog or ruddy Terra deserve a spot on the list, too. 

Parachute Waffle Towel Set

Parachute Braided Hand-Knit Rug


A professional massage might be unparalleled, but having one of Therabody’s percussive tools at the ready makes a measurable impact on everyday wellness—which makes this sale (running from November 20 through November 26) especially noteworthy. The range of models includes the Theragun Mini ($40 off), whose travel-friendly size is perfect for getting out the red-eye kinks, and the G4 Pro tool ($150 off), good for pinpointing tension. For a deluxe unwind—post-marathon or marathon shopping—the RecoveryAir Pro compression boots ($300 off) are the ticket.

Therabody Theragun G4 Pro


Fans of the era-defining beauty brand will have to wait till next summer for Marisa Meltzer’s juicy book, but in the meantime, a treat: Beginning early Thursday, November 24 at the stroke of midnight through Cyber Monday, there is a 20% discount across the site, gift cards excluded—plus 30% off all orders over $100. Alongside remixed classics (Glossier You perfume translated into candle form) and forever favorites (the cushiony, tinted Ultralip), the brand has a collection of no-wrapping-required holiday tins. The Cross Country Kit, complete with a travel-size Marvis toothpaste and toothbrush, gives Danish butter cookies a run for its money.

Glossier The Cross Country Kit


A hub for all things kitchen and garden—wellness zones for many—Food52 is another something-for-everyone holiday destination, with elevated pantry staples and cookware. Beginning November 21 through 28, there’s a 20% discount nearly sitewide with the code CHEERS20. While some brands are out of bounds (Vitamix, KitchenAid, and Roe Caviar among them), you’ll find much by way of reward. Brightland’s Alive extra-virgin olive oil has bright, nutty notes perfect for dressing salads; this classic Dansk cookware, revived by Food52, is a must-have for nourishing winter dishes.

Brightland Awake Extra Virgin Heirloom Olive Oil

Food52 x Dansk Købenstyle Casserole


Babba C. Rivera’s exuberant hair-care brand builds on her own beauty-industry savvy alongside early experience growing up with her Chilean father, a hairstylist. The resulting line celebrates region-specific ingredients, as with the Guava leave-in conditioner, and scalp-friendly rituals like the Aceite de Moska oil. Through November 29, there’s a 15% discount when you purchase two products (code: 15OFF); 20% off for three products (20OFF); and 25% off for four or more (25OFF).

Ceremonia Guava Leave-In Conditioner

Ceremonia Aceite de Moska Scalp Oil


The certified-organic beauty line, headquartered and manufactured in London, is as invested in healthy skin maintenance as it is committed to sustainable practices. From November 21 through 28, there is a 25% discount when you spend $90 (code: TAKEOFF25) and 30% off over $150 (TAKEOFF30). Plus, for every product sold with those promotions, the brand will donate to Black Minds Matter UK, Mind, and The Loveland Foundation. This duo of rosehip-infused products is a steal (the oil cleanser is completely nourishing for winter, as is the fatty acid–rich face oil). And the vitamin C–infused moisturizer, with reparative bilberry extract, is a gentle wakeup.

Pai C-2 Believe Brightening Moisturizer


Early to the delivery scene for healthy meals, Sakara takes an artful approach to plant-based eating. This promotion, running from November 18 through 28, brings a 25% discount across the site, including its customizable meal-delivery program. (The meals must be redeemed by the last week of December—less a catch and more an early gift to self during the hectic month.) Sakara’s limited-edition popcorn tin is also an undeniable crowd-pleaser. Order it ahead to the holiday host’s house for an anytime snack. 

Sakara Signature 5-Day Nutrition Program

Sakara Superfood Popcorn Trio


Inspired by Japanese ingredients and customs, this skin-care line is a perpetual crowd favorite. Through December 1, the brand offers a 25% discount sitewide—its biggest sale yet. The Violet-C Brightening serum is a winter-skin winner, helping to even skin tone and boost radiance with its blend of vitamin C and AHAs. And the Hinoki body oil, part of the new Forest Awakening collection, provides a simulated dose of nature. Tatcha has even given it a special place in the skin-care regimen—“Step 0: Breathe + Connect with the Present.” 

Tatcha Violet-C Brightening Serum


The New York–based wellness brand, which made its name with infrared saunas, continues to be a wintertime beacon with its at-home tools—including a burrito-like sauna blanket ($120 off) and a nap-inducing infrared mat ($250 off). The purported benefits range from radiant skin to full-body relaxation, which are reasons enough to clear out closet space. The early-start sale, running through November 29, sweetens the deal.

HigherDose Infrared PEMF Mat

HigherDose Infrared Sauna Blanket

The Detox Market

This comprehensive, chicly curated shop is a wellness destination, whether you’re looking for immune-boosting herbs or organic shampoo. Promotions kick off with VIP access on November 21, followed by nearly sitewide deals from November 22 through 28. There is a tiered discount: $15 off a $100 purchase (code: DETOX 15); $30 off a $200 purchase (with a bonus gift; DETOX30); $80 off a $400 purchase (plus more perks; DETOX80). A handful of brands are excluded, but there’s a bounty to consider. Mara’s new resurfacing serum—with a blend of gentle acids and marine plants to lightly polish and strengthen skin—makes a good overnight treatment, layered under face oil. And for daytime, Odacité’s Mineral Drops offers antioxidant protection alongside a silky veil of SPF 50. (Odacité’s site has its own 25% promotion running as well.) 

Mara Flower Acid Algae Serum

Odacité Mineral Drops SPF 50 Sheer Sunscreen


Combating indoor air pollution, whether it’s allergens or VOCs or microscopic pathogens, is at the heart of Molekule’s mission. The company’s purification technology stems from years of research, and its models are designed to suit small and extra-large rooms. For those looking for clearer breathing, this week’s sale is something to get seriously excited about. Through November 23, purifiers are 20% off, with a 30% discount kicking in from November 24 through Cyber Monday. The Air Mini+ is a good fit for rooms up to 250 square feet, while the larger Air Pro is designed for spaces up to 1,000 square feet.

Molekule Air Mini+ Purifier

Molekule Air Pro Purifier


The iconic French house is a mainstay of red-carpet beauty, from its science-backed skin care to its ultra-classic lipsticks. Through November 21, there’s a 30% discount sitewide (excluding sets). From November 22 through 29, shoppers can take up to 50% off across the site. And on Cyber Monday, there’s a bonus gift for early birds. The brand’s Le 8 Hypnôse mascara would be a good start, with its curvaceous glass packaging and fan-favorite formula (hence the “TikTok made me buy it” banner). And for a top-to-bottom complexion renewal, there’s the award-winning Rénergie H.C.F. Triple serum, with an antioxidant-stacked formula for plump, even-tone skin. 

Lancôme Le 8 Hypnôse Serum-Infused Mascara

Lancôme Rénergie H.C.F. Triple Serum


The New York acupuncture studios aim to be a bridge between traditional Chinese medicine and a wellness crowd more accustomed to booking services online. That comes through in the sunny packaging for its herbal supplements, such as Daily Immune Support, a blend of astragalus and reishi that works to keep you hale and hearty. The ancient-meets-modern approach also comes through in its jewelry-like variations of ear seeds, the tiny adhesive dots that can be worn to gently stimulate acupressure points. Beginning November 21 through 28, all WTHN products are 25% off (excluding body cups and bundles), paving the way for a holiday unwind. 

WTHN Daily Immune Support Supplements


The rituals of the Hungarian mineral baths are a point of inspiration for this sumptuous skin-care brand—an opportunity for a simulated escape. Through November 30, the brand is offering 25% off nearly sitewide, with an additional 9-piece gift for orders over $300. The Thermal Cleansing Balm—rich in calcium and magnesium, with sweet almond oil supplying vitamin E—is an inspired way to massage the day away. And the Even Tone serum, designed for daily use, encourages all-over radiance with a blend of chemical exfoliants, brightening niacinamide, and amber microalgae—an ingredient that targets discoloration. 

Omorovicza Thermal Cleansing Balm

Omorovicza Even Tone Serum


Stocked with an array of science-backed skin care and cult hair brands, this beauty resource is well worth a browse for its latest promotions. Olaplex, known for its bond-building technology, has a buy two, get one free deal (November 24 through 28) on its shampoos and treatments. An array of GHD hair tools is 20% off beginning Black Friday through November 30, along with 25% discounts on hair care by the Parisian colorist Christophe Robin and the curl line Bouclème. Plus, there are solid deals on Joanna Vargas, Sunday Riley, and the niche fragrance house Memo Paris. 

GHD Helios 1875W Advanced Professional Hair Dryer


Even for a luxury skin-care brand with an array of much-loved products, the Black Rose collection is a hero. It’s sensorial and ultra-nourishing; it’s also very chic. For its Cyber Week offering (available November 21 through November 26 at Bloomingdale’s, Nordstrom, and Neiman Marcus), Sisley has a Black Rose perk: If you buy either the line’s Skin Infusion cream or face oil, you receive a full-size Black Rose cream mask. And those who purchase the new Enzyme Exfoliating Mask (a one-minute winner) get a suite of Black Rose samples. It’s a focused deal—but a good one! 

Sisley-Paris Black Rose Precious Face Oil

Sisley-Paris Enzyme Exfoliating Mask

Moon Juice

If adaptogens and healing mushrooms are now squarely in the mainstream, you can give some of that credit to Moon Juice’s Amanda Chantal Bacon, whose LA juice destinations gave her an early megaphone and paved the way for a full slate of pantry, supplement, and skin-care offerings. Beginning November 21 to 29, there’s 25% off across the site, along with a 30% discount for the first three months of a subscription plan. The stress-balancing SuperYou is one for the list: The two-a-day capsules feature adaptogens used in Ayurveda and traditional Chinese medicine, including ashwagandha, rhodiola, shatavari, and amla. And the Full Moon sampler pack of Moon Juice’s “dusts” let you uplevel a corner-store coffee with targeted herbs. Plus, if you shop on Giving Tuesday, 1% of every purchase supports Girls Inc., Surf Rider, Summaeverythang, or Sustainable Harvest—customer’s choice.

Moon Juice SuperYou Supplements

Moon Juice Full Moon Sachets


Probably the only SPF brand to come with a baked-in soundtrack (courtesy of the synth-heavy nostalgia of, Vacation arrived in 2021 with a point of view: to provide “leisure-enhancing sunscreen” with 1980s joie de vivre. There are singular touches, like a signature scent for its original sun lotion, which gives whiffs of piña coladas, French tanning oil, and salty skin. This year’s Classic Whip is a flight of Spring Break fancy, with a textural riff on whipped cream. Beginning November 25 to 28, there’s a 20% discount site wide, along with daily perks.

Vacation Classic Lotion SPF 30

Vacation Classic Whip SPF 30


Trinity Mouzon Wofford founded Golde with the idea that “self-care wasn’t always going to be something reserved for the wellness warrior,” as she once told VF. In the brand’s eye, that includes “Beauty Cocoa” spiced with functional mushrooms reishi and turkey tail, along with biotin and hyaluronic acid; ceremonial-grade matcha, paired with a whisk, offers a focused morning boost. Through November 28, there is a 20% discount across the site—perfect for host gifts or your own pantry supply. 

Golde Make Your Matcha Kit


The online beauty emporium has a deep edit—and a full slate of tiered promotions this week, through November 28. Alongside brands like Rahua, Christophe Robin, and R+Co Bleu, the hair products by Paris-based stylist David Mallett are currently 25% off, including the latest shampoo and conditioner called Pure—perfect for the minimalist, down to its pristine formula and packaging. And the skin-care lineup runs from doctor-backed lines (Dr. Zenovia, particularly good for adult acne) to clean-minded ranges. Naturopathica is 30% off, which makes it a good time to stock up on a personal favorite: the Manuka Honey cleansing balm. 

David Mallett Shampoo Pure and Conditioner Pure

Naturopathica Manuka Honey Cleansing Balm

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